We at Madzuli Agency hate paying too much. Who doesn’t? The message of Aanbieders.be is to save money! But how?
Very simple, by price comparisons. Belgian families and businesses can compare all Belgian energy suppliers, mobile operators and internet service providers through Aanbieders.be. In 2016 only, they helped more than 50 000 Belgians with switching from provider. We worked on an online campaign for them that fully responds to the needs and communication of Aanbieders.be
Aanbieders.be wants to make sure that Belgian families and businesses have the most economical rate for their energy, mobile phone and internet at all times. They want to be the biggest reference in finding the most economical rate.
First of all, we increased the name recognition of Aanbieders.be. We did this on basis of online ads, through display advertising and text ads to attract attention.
The full facebook page of Aanbieders.be was taken care of and to achieve results we laid out a content plan. That was of course not all, lead generation was used on the facebook page so we could effectively advertise to the target group of Aanbieders.be
Every week there was a blogpost delivered in a specific theme. A blog post that everything wanted to read and that learned you something. But who thinks of blogging, also thinks of content marketing. A content strategy was written so the correct tone of voice was used en found in every blog post. We also used Affiliate marketing to get the most leads.
- The ads were shown 432.000.000 times
- A share of voice of 100%, Aanbieders.be was always present in the search results
- 900 000 clicks on ads
- On average 120 sales a day